Purple Bricks’ fake reviews

Forbes 2020/1/22

Purplebricks Canada has offered its employees paid days off in exchange for made up positive reviews on Facebook and Google.

In an email sent by Purplebricks Canada marketing department to the company’s whole 200-people staff, exclusively obtained by this reporter, the online estate agent told employees to ask their family and friends to leave glowing online reviews–“whether or not” they were Purplebricks customers.